When you visit this website we and third parties may store certain information on your computer in the form of “cookies”, or similar technology such as e.g. fingerprinting, all referred to below as “cookies”. Below, it is described how AB Blåkläder, a company with registration number 556069-6618 (“us”, “we” or “our”), use cookies and other similar technologies that gather information regarding visits on and use of our website blaklader.uk and its platform services (collectively the “Website”).
If you want to know more, you are welcome to contact us via email: gdpr@blaklader.com.
1. What are cookies?
The Website uses so-called cookies. Cookies are small text files that a website stores or gains access to on the visitors’ computers or mobile device. Cookies enable websites to remember a visitor when the visitor accesses the websites from the same device and can be used for several functionalities on websites, such as saving previous searches and adapting the content of the websites according to the visitor’s previous use of it. While browsing a site, the user may also receive cookies on their computer from sites or web servers other than the one he/she is visiting (so-called “third party” cookies).
2. This Website uses the following cookies:
The tables below describe the cookies implemented on the Website. You can find further information regarding what the information means, e.g, duration and purpose, under section 3-4.
Strictly necessary cookies
| Name | Host | Purpose | Duration |
| __RequestVerificationToken | portal.blaklader.uk | This is an anti-forgery cookie used by web applications built using ASP.NET MVC techniques. It is designed to stop unauthorised publishing of content on a website, known as Cross-Site Request Forgery. It holds no information about the user and is destroyed when the browser is closed. | Session |
| _dc_gtm_UA-xxxxxxxx | blaklader.uk | This cookie is associated with websites that use Google Tag Manager to load other scripts and code on a page. If used, it may be considered strictly necessary because without it, other scripts may not work properly. The end of the name is a unique number that is also an identifier for an associated Google Analytics account. | A few seconds |
| OptanonConsent | blaklader.uk | This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the website uses and whether visitors have given or withdrawn consent for the use of each category. This allows website owners to prevent cookies in each category from being set in users' browsers, when consent is not given. The cookie has a normal lifespan of one year, so that repeat visitors to the website will have their preferences remembered. It does not contain any information that can identify the website visitor. | 1 year |
| OptanonAlertBoxClosed | blaklader.uk | This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information message and, in some cases, only when they actively close down the message. It allows the website not to show the message more than once to a user. The cookie has a lifespan of one (1) year and contains no personalised information. | 1 year |
| StormPersisted | blaklader.uk | The cookie is automatically generated when a session begins and is crucial for maintaining the consistency of user-selected options, basket contents, and pricing throughout the browsing experience. StormSession expires when the session ends, ensuring no long-term storage of personal data. | 30 days |
| StormSession | blaklader.uk | A persistent cookie that saves user-specific information such as login credentials, language preferences, and basket data. It provides a more personalized experience and allows users to retain their settings for future visits. | Session |
| ARRAffinity | webfiles.blaklader.com | This cookie is set by websites running on the Windows Azure cloud platform. It is used for load balancing to ensure that requests for the visiting site are routed to the same server in any browser session. | Session |
Functional cookies
| Name | Host | Purpose | Duration |
| Blk.Cart.Public | blaklader.uk | Blk.Cart.Public is responsible for managing the user's shopping cart during their visit to the website or application. This cookie tracks the products added to the cart, their quantities, and any modifications made throughout the session. By storing this data temporarily, the cookie ensures that the cart contents remain consistent as the user navigates the site. | Session |
| Blk.Price.Vat.Public | blaklader.uk | Blk.Price.Vat.Public manages user preferences regarding the display of prices with or without VAT (Value Added Tax). This cookie allows the site to remember whether the user prefers to see tax-inclusive or tax-exclusive pricing, providing a customized browsing experience. | Session |
Performance cookies
| Name | Host | Purpose | Duration |
| _gat_UA-nnnnnnn-nn | blaklader.uk | This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It is used to limit the amount of data recorded by Google on high traffic volume websites. | A few seconds |
| _ga | blaklader.uk | This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in every page request on a website and is used to calculate visitor, session and campaign data for the website analytics reports. | 730 days |
| _gat_UA- | blaklader.uk | This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It is used to limit the amount of data recorded by Google on high traffic volume websites. | A few seconds |
| ai_session | portal.blaklader.uk | This cookie name is associated with the Microsoft Application Insights software, which collects statistical usage and telemetry information for apps built on the Azure cloud platform. This is a unique anonymous session identification cookie. | A few seconds |
| _gid | blaklader.uk | This cookie name is associated with Google Universal Analytics. It stores and updates a unique value for each page visited. | 1 day |
| attribution_user_id | Typeform.com | Used in the context with the website’s pop-up questionnaires and messengering. | 1 year |
| JSESSIONID | nr-data.net | This domain is managed by New Relic, which provides a platform for monitoring the performance of web and mobile applications. | Session |
| ai_user | portal.blaklader.uk | This cookie name is associated with the Microsoft Application Insights software, which collects static usage and telemetry information for apps built on the Azure cloud platform. This is a unique user identifier cookie that allows counting the number of users accessing the application over time. | 1 year |
Targeting cookies
| Name | Host | Purpose | Duration |
| _fbp | blaklader.uk | Used by Facebook to deliver a suite of ad products such as real-time bidding from third-party advertisers. | 90 days |
| _ga | blaklader.typeform.com | This cookie is used for Google Analytics to distinguish unique users by assigning a randomly generated number as a client identifier. | 730 days |
| _gid | blaklader.typeform.com | This cookie is used for Google Analytics to store and update a unique value for each page visited. | 1 day |
| sessionId | ads.stickyadstv.com | This domain is owned by StickyAdsTV, a French company specializing in online video advertising services. This cookie is primarily used for tracking purposes to facilitate targeted advertising. It helps in identifying user sessions, enabling the delivery of personalized video advertisements based on user behaviour and preferences. | Session |
| UID | ads.stickyadstv.com | This domain is owned by StickyAdsTV, a French company specializing in online video advertising services. This cookie is primarily used for tracking purposes to facilitate targeted advertising. It helps in identifying user sessions, enabling the delivery of personalized video advertisements based on user behaviour and preferences. | 30 days |
| uid-bp-687 | ads.stickyadstv.com | This domain is owned by StickyAdsTV, a French company that provides online video advertising services. | 60 days |
| __cf_bm | typeform.com | The __cf_bm cookie is part of Cloudflare’s Bot Management service. Its primary function is to identify and mitigate automated traffic that could negatively impact website performance or security. By analyzing incoming requests, the cookie helps distinguish between legitimate users and potentially malicious bots. | A few seconds |
| lang | ads.linkedin.com | This domain is owned by LinkedIn, the business networking platform. This subdomain is connected to LinkedIn's marketing services that allow website owners to gain insight into the types of users on their website based on LinkedIn profile data, to improve targeting. | Session |
| CONSENT | youtube.com | YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded on websites, which is compiled with profile data from other Google services to display targeted advertising to web visitors on a wide range of its own and other websites. | 6178 days |
| VISITOR_INFO1_LIVE | youtube.com | This cookie is used as a unique identifier to track the viewing of videos. | 180 days |
| YSC | youtube.com | YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded on websites, which is compiled with profile data from other Google services to display targeted advertising to web visitors on a wide range of its own and other websites. | Session |
| dspuuid | sxp.smartclip.net | This cookie facilitates ad bidding by syncing unique user identifiers across platforms to deliver relevant ads | 30 days |
| psyn | sxp.smartclip.net | Helps synchronize user data with partners, ensuring targeted advertising accuracy while respecting privacy. | 30 days |
| uuid | sxp.smartclip.net | Essential for ad delivery, storing anonymized user IDs to track engagement without storing personal data | 30 days |
| fr | facebook.com | Contains a unique browser and user ID combination used for targeted advertising. | 90 days |
| IDE | doubleclick.net | The IDE cookie from doubleclick.net is part of Google’s DoubleClick service, used to manage and deliver personalized advertisements across Google services and partner websites. It tracks user interactions with ads, ensuring that ads are relevant based on previous browsing behavior. | 390 days |
| test_cookie | doubleclick.net | This domain is owned by Doubleclick (Google). The main business is that Doubleclick is Google's real-time bidding advertising exchange. | A few seconds |
| NID | google.com | The NID cookie from google.com is used by Google to remember user preferences and settings, such as preferred language, safe search options, and personalized ad preferences. It also helps in delivering more relevant ads across Google services. | 183 days |
| KRTBCOOKIE_xxxx | pubmatic.com | This cookie is used to correlate IDs with Pubmatic partners (for example, demand-side platform clients or other advertising technology companies). Pubmatic sends information stored by the partner in this cookie to the partner when it considers whether to buy ads. This allows the partner to make better decisions about whether to show an advert to you. | 30 days |
| PUBMDCID | pubmatic.com | This domain is owned by Pubmatic. It operates an advertising exchange platform where online publishers can sell targeted advertising space to media buyers using real-time bidding. | 90 days |
| PugT | pubmatic.com | The PugT cookie from pubmatic.com is utilized by PubMatic, a digital advertising technology company. This cookie tracks the timestamp of the most recent update to the server-side cookie store for a user's browser. Its primary function is to manage the frequency of synchronization between the browser and the server, thereby reducing unnecessary server calls and enhancing operational efficiency. | 30 days |
| _fbp | www.facebook.com | The _fbp cookie is used to store and track visits across websites. This means that it helps Facebook understand which websites the user visits and how the user interacts with them. | 3 months |
| c_user | www.facebook.com | The primary function of the c_user cookie is to store a unique identifier for each user. This unique user ID is used by Facebook to identify and track users across their platform. | 30 days |
| audience | spotxchange.com | The audience cookie from spotxchange.com is utilized by SpotX, a video advertising platform, to enhance ad targeting and delivery. This cookie collects data on user interactions with video advertisements to ensure that ads are relevant to the user's interests and to prevent the same ads from being shown repeatedly | 1 year |
| tuuidtuuid_luumumeh | 360yield.com | tuuid: This cookie assigns a unique user ID to facilitate the bidding process in programmatic advertising. It helps in delivering targeted advertisements by identifying users across different sessions and platforms. tuuid_lu: This cookie records the timestamp of the last synchronization of the unique user ID (tuuid). It ensures that user identification is up-to-date, aiding in accurate ad targeting. um: This cookie is utilized to enable the bidding process in real-time advertising auctions. It assists in managing bids for ad placements, contributing to efficient ad delivery. umeh: This cookie supports the bidding process by tracking visitor interactions with website advertisements. It measures advertisement impact and effectiveness, aiding in optimizing ad strategies. | 90 days |
| AnalyticsSyncHistory | linkedin.com | Used by LinkedIn to store information about the time a synchronization with the lms_analytics cookie occurred for users in designated countries. | 30 days |
| bcookie | linkedin.com | LinkedIn places the bcookie on users’ browsers to detect, mark, and prevent any abuse on the site. It plays a significant role in LinkedIn’s defense and works to maintain the integrity and security of the site. | 730 days |
| lang | linkedin.com | Used to remember a user's language setting to ensure LinkedIn displays in the language selected by the user. | Session |
| li_gc | linkedin.com | Used by LinkedIn to store consent of guests regarding the use of cookies for non-essential purposes | 726 days |
| lidc | linkedin.com | Used by LinkedIn for routing. | 1 day |
| UserMatchHistory | linkedin.com | The UserMatchHistory cookie from linkedin.com is utilized by LinkedIn to track user interactions across websites that have integrated LinkedIn features. Its primary purpose is to facilitate LinkedIn Ads ID syncing, ensuring that advertisements presented to users are relevant and aligned with their preferences. | 30 days |
| anj | adnxs.com | The anj cookie contains data indicating whether a cookie ID is synced with AppNexus partners. This synchronization facilitates targeted advertising by allowing advertisers to reach users across various platforms and devices. | 90 days |
| uuid2 | adnxs.com | The uuid2 cookie is set by AppNexus and records information that helps differentiate between devices and browsers. This information is used to select ads delivered by the platform and assess ad performance and attribution. | 90 days |
| __kuid | adsby.bidtheatre.com | The __kuid cookie holds a unique user ID assigned by BidTheatre's advertising platform. It is used to facilitate targeted advertising based on records of previous web browsing habits, enabling the delivery of more relevant ads to users. | 90 days |
| bscookie | www.linkedin.com | The bscookie is a secure browser cookie used by LinkedIn to remember a user's browser and authenticate their identity. This cookie helps maintain the security of LinkedIn's services by preventing unauthorized access and ensuring that user interactions are properly authenticated. | 730 days |
3. Purposes of our use of cookies
The cookies serve different purposes and are divided into different categories, these are: 1) Strictly Necessary Cookies; 2) Performance Cookies; 3) Functional Cookies and 4) Targeting Cookies.
Strictly necessary cookies are processed when you visit our Website. Performance-, Functional-, and Targeting cookies are optional and only processed if you have provided your consent to them. You may withdraw your consent at any time by changing your cookie settings.
- Strictly necessary cookies are processed when you visit our Website. Strictly necessary cookies let you use all the different parts of the Website. Without such cookies, we will not be able to provide the Website to you, since they are crucial for the fundamental functions of the Website.
- Performance cookies allow us to count visits and traffic sources so that we can measure and improve the performance of the Website. They help us to see how visitors move around the Website and understand which parts of the Website that are the most and least popular. All information gathered using these cookies becomes aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site, and we will not be able to monitor the Website’s performance when you visit it.
- Functional cookies enable the Website to provide enhanced functionality and personalization, by remembering e.g., your visiting location, chosen language and other visitor settings. These cookies may be set either by us or by third-party providers whose services we have added to our Website. If you do not allow these cookies, then some or all parts of our Website may not function properly.
- Targeting cookies may be activated either by us or by our advertising partners, if you have provided your consent to them. They may be used by us or our partners to build a profile of your interests and show you relevant adverts on other websites, on the basis of your activity on the Website. They do not store directly identifying information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience a reduced amount of targeted advertising.
4. Your choice
While strictly necessary cookies cannot be refused by the user of the Website, as they are strictly necessary to the functionality of the Website itself, the user can freely give consent to the use of performance cookies, functional cookies and targeting cookies. The user can set and review their choices regarding cookies using the consent banner at any time.
The time for which a certain cookie is activated is specified under each specific cookie under the headline “Duration” in the tables above. There are two types of cookies: 1) persistent cookies and 2) session cookies. For cookies where the Duration is labelled as “session”, cookies are activated as long as the browser remains active, which means that the cookies will be deleted when you exit your browser.
The cookies are either: 1) a first-party cookie set by the website or; 2) a third-party cookie set by someone else than the Website. You can manage and turn off first-and third-party cookies by using the Website’s cookie settings.
If you choose not to accept cookies, some of the functionalities of the Website may be limited, as described above under the different categories of cookies.
5. Personal data
Cookies used on the Website may gather personal data, such as IP-address or behavioural information. All such personal data is processed in accordance with the Website Privacy Policy at https://www.blaklader.uk/en/brand/this-is-blaklader/policies/privacy-policy. Please access the Website Privacy Policy for complete information regarding how personal data is processed through our Website.
6. Other Technologies
We use pixel tags, web beacons, fingerprinting and similar technologies that enable, among other things, the tracking of your activities when you use the Website or receive e-mail messages from us, (jointly referred to as “other technologies”). Other technologies may be used in connection with our Website, our online advertising, or our e-mail messages, either by us or by our service providers, business partners or other third parties.
Other technologies are used to collect typically anonymous data to help identify certain information, to compile reports on tracking information regarding demographics, patterns and purchases on the Website, and other information to improve the user experience and our services. We may share these reports with for example our marketing partners. The tracking information in these reports cannot be traced back to individual users. We may co-ordinate the tracking information with other personal data provided by users of the Website for the purpose of analyzing the information. When such co-ordination is performed, all the coordinated information is processed as personal data in accordance with the Website’s Privacy Policy https://www.blaklader.uk/en/brand/this-is-blaklader/policies/privacy-policy.
We may use other technologies in our HTML-based e-mails to let us know which e-mails that the recipients have opened. Other technologies may also be used to identify why you visit the Website, e.g. if any online advertisement or e-mail has brought you to the Website.
Other technologies may also be used by other companies to track visits to their websites, to identify whether such internet traffic came from our Website or to confirm your eligibility to receive services or benefits.
7. Browser settings
If you do not accept our use of cookies or other technologies, you can in addition to changing the settings in the Website’s cookie banner, set your browser not to accept cookies or other technologies. Through the browser, you can also delete previously stored cookies. Please refer to your browser’s help section for more information. Also, you can at any time delete cookies manually from your hard drive.
If you disable a cookie or a category of cookies, or other technologies, some of the functionalities of the websites you visit may not be able to function as you expect them to. Disabling cookies or other technologies does not delete existing cookies from your hard drive unless manually completed through your browser function.